New researchRIAs nearly doubled their chip exposure. Almost none of it was a decision.→
Theme-exposure analytics for RIAs and hedge funds

One category is never the whole story.

StrataNova shows what every portfolio, fund and stock actually owns, measured by where companies earn their revenue rather than the single label a classification system gives them.

Book a walkthrough
The platform at a glance
  • LookthroughEvery ETF and fund unwrapped and merged with your direct holdings, so exposure hidden inside funds shows up.
  • Impact AnalysisTwenty named stress scenarios, from concentration unwinding to a rate spike, and how much of the book’s revenue each puts at risk.
  • AllocatorPick a theme, browse the stocks and funds that carry it, and preview how a change would reshape the whole book before you trade.
  • Positioning ReviewWhere the book’s return came from, split by how widely peers hold each position: crowded names against the ones few advisers own.

Plus theme exposure against the benchmark and peers, performance and risk.

Look-through: what your funds addSample book · Oct 7, 2026
AAPL9.96%
MSFT9.35%
NVDA9.04%
GOOGL7.86%
AMZN6.98%
Held directlyThrough ETFs and funds
Stress: share of the book’s revenue at risk4 of 20 scenarios
Concentration unwinds39.4%
Inflation re-accelerates32.8%
Big-tech breakup28.6%
Rates spike +100bp28.6%
ImmediateTransmits later
  • Peer BenchmarkYour theme weights next to the average RIA your size: where you run heavy, where you run light, and how much you overlap.
  • Manager IntelligenceScreen RIAs and hedge funds by holdings, themes, concentration and returns, and rank them by overlap with your portfolio.

Plus Peer Intelligence: one firm against its geography- and AUM-matched peers.

Peer Benchmark: where the book sits among 3,619 RIAsSample book · October 7, 2026
ThemePeer distributionBookRank
Semiconductors & Chip Design10.5%67th
AI & Machine Learning6.3%95th
Industrial Automation & Robotics0.28%25th
Space & Satellite Technology0.10%31st
Middle half of RIAsMedianSample book13F filings, quarter to Jun 30, 2026
  • Cohort FlowsWhat RIAs and hedge funds bought, sold, opened and exited last quarter, from their 13F filings, by theme, size and security type.
  • Read against priceBuying the dip, selling the rally, quiet accumulation and early adoption, each read against price and the Strata Score.
  • Theme HistoryHow a fund’s theme weights moved filing by filing, and whether each shift came from price drift or the manager actually trading.
  • CompareUp to four funds side by side: holdings overlap, theme similarity, fees and risk.
  • Similar funds and alternativesThe funds that most resemble this one by theme exposure, whatever their label, and close equivalents that hold substantially the same book.

Plus holdings, risk metrics and a screener across every fund.

Funds most like QQQ by theme exposureOct 7, 2026
QFLRInnovator Nasdaq-100 Managed Floor99%
ILCGiShares Morningstar Growth98%
FFOGFranklin Focused Growth98%
IWYiShares Russell Top 200 Growth97%
TCHPT. Rowe Price Blue Chip Growth96%
Matched on what the funds hold, not their category; near-clones listed separately
  • Revenue themesEvery company split into the themes it actually earns from, not a single sector code.
  • Strata ScoreA composite of relative value, quality, durability and theme tailwind, with how each pillar has moved.
  • EarningsEach earnings call classified, from guidance and demand to pricing and capex, with the evidence quoted.

Plus a stock screener showing how widely RIAs hold each name.

Microsoft (MSFT): one GICS sector, 7 revenue themesOctober 7, 2026
Cloud Computing & SaaS24.6%Application Software24.3%System Software & Infrastructure17.1%Gaming & Interactive Media10.9%Media & Digital Content10.4%AI & Machine Learning9.0%Professional & Business Services3.8%
  • Theme indexesEach of the 49 themes has its own index, built from the companies actually in the business, not the funds that claim to track it.
  • Four-way scorecardEvery theme scored 1 to 5 on momentum, quality, sentiment and valuation, and ranked against the other 48.
  • Theme BriefA daily read across all 49 themes: the news that bears on each, reported earnings, score moves and earnings ahead.
  • Thematic overlapWhich themes share companies with each other, and how much.
Cloud Computing & SaaS index247 companies · October 7, 2026
+30.0%+17.4%
Oct 2025Oct 2026
Theme indexS&P 50012-month return
Momentum#1 of 4912M return 30.0%
Quality#43 of 49Operating margin 14.6%
Sentiment#2 of 49Companies reported 37
Valuation#31 of 49Forward P/E 34.5x
Each axis scored 1–5 across all 49 themes
~20K
Companies mapped to themes
49
Revenue-based themes
2K+
ETFs and mutual funds
5K+
RIAs and hedge funds tracked each quarter
The problem

Businesses are more diverse than any single code allows.

Amazon earns money from online retail, advertising, subscriptions and AWS cloud; GICS files it under Consumer Discretionary. Microsoft spans cloud infrastructure, productivity software, AI services and gaming; GICS calls it Information Technology. Every legacy classification forces a multi-line business into one bucket, and the distortion compounds once it flows into a portfolio.

StrataNova shows every company, fund and portfolio by the businesses it actually earns from, so exposure reads the way the business really runs.

SIC / NAICS
One code
1937 / 1997
Single industry assignment
Based on primary activity
Built for government statistics
GICS
One sector
1999
One label per company
Slow to reflect business shifts
Built for index construction
StrataNova
Many themes
By business line
49 theme dimensions
Reflects every line of business
Updated as companies report
What GICS says vs. where the revenue is
Amazon (AMZN)
GICS: Consumer Discretionary
Retail & E-commerce
59.0%
Media & Digital Content
13.3%
Cloud Computing & SaaS
10.3%
Logistics & Transportation
8.0%
AI & Machine Learning
7.6%
Professional & Business Services
1.8%
41% of Amazon's revenue comes from outside Retail & E-commerce.
NVIDIA (NVDA)
GICS: Information Technology / Semiconductors
Semiconductors & Chip Design
44.0%
AI & Machine Learning
24.5%
Cloud Computing & SaaS
15.5%
Gaming & Interactive Media
8.3%
Autonomous & Connected Mobility
3.4%
Application Software
3.1%
56% of NVIDIA's revenue comes from outside Semiconductors & Chip Design.
Theme weights from the StrataNova company file · as of October 7, 2026
Full transparency

Every number
has a source.

No black box. Every exposure on the platform traces back to the companies that produce it, so when a client asks why, there is an answer.

Adaptive themes

Your themes,
not just ours.

The 49 core themes are a starting point. If a theme matters to your practice, whether decarbonization, longevity or reshoring, we can build it.

~20,000
companies mapped to themes
Classification systems were built for statistics and index construction, not for exposure analysis.
SIC dates from 1937, NAICS from 1997 and GICS from 1999. Each gives a company one label. Businesses have grown more diversified than any single bucket allows; StrataNova is built for how they operate today.
Research

Published from the same data.

All research →
Cover of RIAs nearly doubled their chip exposure.
Positioning research · Q2 2026 13F filings
RIAs nearly doubled their chip exposure. Almost none of it was a decision.

Semiconductors went from 4.6% to 8.8% of the pooled book of 1,943 RIAs between December 2024 and June 2026. Rising chip prices and the index funds advisers already owned did almost all of it.

49%of its chip exposure the median RIA would have had to sell just to stand still
60 → 814RIAs with more than 10% of their book in semiconductors
Read the report →September 2026 · 10 pages
About

An independent research firm in Boston.

StrataNova Capital was founded by Jack Mulcahy to give investment teams an exposure view that matches how businesses actually earn money.

The analytics are observational. StrataNova does not manage money, sell products or make trade recommendations; it shows what a portfolio holds and how that compares, and leaves the decisions with you.

Firm
StrataNova Capital LLC
Based in
Boston, Massachusetts
Built for
CIOs, portfolio managers and research teams at RIAs and hedge funds
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as it actually is.

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